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Product, Communication and Services Design

ICT consultants can offer study and design of objects that can meet the needs of the production context and of the market. The research is considered a fundamental cornerstone in the design process: the typological and merchandise analyses conducted on existing products allow to identify new fields of application and new production needs, with special care to the final users.

At the same time, semantic, morphological and psychological studies are carried out on the shape of the object, the first interface between the user and the asset. In designing the shape of the object, in addition to all the tricks related to production and technology, the designer will take into account the ergonomic and usability aspects with the intention to make the product able to enter the market successfully and, above all, to be used immediately once purchased.

With the same approach of product design, ICT offers also design of communication and of services.

Communication – which today pervades the life of the individuals – becomes central hinge in the design project. To be able to communicate a product and all its peculiar aspects, to enhance the qualities and at the same time to communicate its use in an immediate way, are all aspects that widen the object potentiality making it usable and increasing its capacity to be purchased.

Design does not concern only the product merchandise field. It is increasingly involved in the production of services which are also intangible. The web interfaces, the apps and all the digital services that are inserted in the commonly used objects constitute the means that allow both the user to be part of an increasingly digital and evolving reality and the company to remain in line with the new markets.

The Communication Design is concerned with making messages clear and readable, whether promotional or social. The psychological aspects study related to visual perception and usability allow to make the graphic parts more usable and appreciable.

From point of view of the company management, communication is also meant as visual identity design of the brand and therefore as the design and development of the visual elements which characterize an entity or a company. The brand, the colors, the general stylistic lines of the brand, the payoff and all the derivative products that contribute to enhance the elements of corporate recognition are the subject of study and in-depth design. These aspects – strongly systemic – become crucial today because the identification and the company image are the most direct parameters and are able to orientate market choices.

When nowadays we talk about goods we must take into account that they are no longer just the tangible ones. Increasing number of companies and end users are looking for experiences related to the product.

Service design is one of the design new frontiers. It combines by a systemic approach the product, the manufacturing company, the user and the relationship that the user has with the product itself. By making these fundamental aspects a common factor, new services are designed, which can increase the product potential.

In this scenario, technology allows more and more an “open” approach and also permits the mix of different languages ​​and the orientation of market choices, while maintaining the central role of the company. This last one – by using the Services Design – can facilitate the introduction of innovative products into the market, implement the involvement of local businesses, create productive networks that can make the company itself an attractor of new realities and activator of virtuous processes.

Therefore services design is a strategic resource that – once adopted by companies – may represent a fundamental factor to connote the design and the future processes.

For any need of further information about the ICT services of design consulting, do not hesitate to get in touch directly with us at info@consulting-trading.com.