ICT consultants can offer study and design of objects that can meet the needs of the production context and of the market. The research is considered a fundamental cornerstone in the design process: the typological and merchandise analyses conducted on existing products allow to identify new fields of application and new production needs, with special care to the final users.
At the same time, semantic, morphological and psychological studies are carried out on the shape of the object, the first interface between the user and the asset. In designing the shape of the object, in addition to all the tricks related to production and technology, the designer will take into account the ergonomic and usability aspects with the intention to make the product able to enter the market successfully and, above all, to be used immediately once purchased.
With the same approach of product design, ICT offers also design of communication and of services.
Communication – which today pervades the life of the individuals – becomes central hinge in the design project. To be able to communicate a product and all its peculiar aspects, to enhance the qualities and at the same time to communicate its use in an immediate way, are all aspects that widen the object potentiality making it usable and increasing its capacity to be purchased.